Chauffeuring the Stars: Making it in Hollywood
After having started your own small transportation services business, you quickly learned that you needed to be flexible and stalwart to keep the company on track. You’ve put a lot of work into your new enterprise, and you want make sure that you are investigating every lead and paying all your dues. To get your business revved up and running, all you have to do is follow just a few pieces of advice, and guess what? You’re already in the right place.
What it Takes to Start a Small Business
Though this is a hard statistic to read, it’s still worth knowing: Eight out of 10 small businesses close their doors for good after only 18 months. That’s right, over half of all new small businesses in the U.S. don’t get the chance to celebrate a 2nd anniversary. That’s rough. Like you, these small business owners spent countless hours formulating their business plan, setting up their budget and getting their team together, only to watch the culmination of their efforts crash and burn. There’s a lot to lose when you take on building a small business from scratch, but it’s something every new business owner must face.
Here are four things to do to keep from burying your dreams in the small-business graveyard.
Branding Your Small Business
The U.S. Small Business Administration (SBA) tells prospective business owners that your company’s brand is about more than just your logo. What does your brand stand for? What is your company’s message? How does your business interact with customers and the community at large? A credible and respectable small business has a relationship with the community and offers its support through providing jobs and acting as a sponsor in public works. You’ll want your small business to be perceived as a positive influence on the community. If it’s not, people won’t walk through your doors or contribute to your sales.
Quality Over Quantity
Customers make much ado about getting their money’s worth. This happens so often in fact that businesses drive their prices down and in effect sell more poor-quality products just to try and break even. You don’t have to do this. If your company offers a reliable and affordable service, customers are going to be flocking to your business. In the age of Uber and Lyft, with unreliable background checks and criminal behavior, people will pay more for a better service. If you’re starting a chauffeur business and you demand clean records and conduct thorough background checks, customers are going to come flocking to your business.
Keep Costs Low
Entrepreneur Magazine warns that spending a lot of money up front could cost you your entire business. To maintain a healthy cash flow, you’re going to need to stick to a budget. A good place to start is with your small business insurance. Sites like CoverHound offer free commercial auto insurance quotes for small businesses operating a fleet of vehicles or specializing in transportation services.
Train Your Staff
You’re going to want to hit the ground running when you start your small business, but all good things take time. Training your staff will be an essential part of your practice. If you send out your team members without one iota of understanding of what it is your company is trying to sell and accomplish, you’re risking losing customers before you’ve even established a customer base. Trained employees will do a better job and make sure to keep the customers happy. Happy customers make for good business.